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Varien_Image: The Heart of Magento’s Image Manipulation.

Image Manipulation in Magento Most of you may have experience with Mage_Catalog_Helper_Image class. This class lets you manipulate Magento catalog images in various ways. The most common one is...

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[Mini Tutorial] Changing the order of layout XML blocks in local.xml

Let’s face it, even though we like to whine and complain about Magento, it is a powerful platform for a reason. Magento has many useful features that sometimes are exactly what we’re looking for, which...

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10 Simple Steps to a Magento Enterprise Edition Install

If this is your first time working on a Magento site, or maybe you’ve already worked on a few but are starting something new – you’ve found the right place to start the journey. You need no knowledge...

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Why I hate using JavaScript plugins, and You Should Too

What’s your first instinct when it comes to a solution you need, or a problem you have with JavaScript? Is your go-to a JavaScript plugin? There are most definitely a myriad of JavaScript plugins that...

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One Step Checkout Extensions – Which to Choose?

One Step Checkout in Magento If you’ve played around with Magento’s default checkout you won’t be surprised to know that most Magento merchants modify it in some way shape or form. One possible way to...

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Magento Layout XML Action Method Reference List

Magento’s layout and template system is where the framework truly shines and demonstrates the true beauty of its modular nature. One of the most powerful pieces of functionality with layout files is...

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[Mini-Tutorial] Custom Shell Scripts in Magento

Here at Demac Media, we often come across problems that can be resolved by writing custom shell scripts. These tasks involve updating products, deleting test data, and running custom exports. There are...

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Tips for a Beginner Magento Front End Developer

When you are first starting out Magento can be a bit intimidating, with what seems like a million folders and files it will take some time to get familiar with where things are located. Almost one year...

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8 Easy Ways to Improve Magento Site Speed

Ensuring that your Magento eCommerce website is performing optimally is important, not only to yourself as an owner, developer, and/or other stakeholder, but also to your users and customers.  Better...

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The Magento Upgrade Guide

In using Magento, as with any software, it is important to keep up to date with the latest stable releases, as it allows the user to leverage all newest eCommerce functionality, while eliminating...

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Magento v1.14 – A Responsive Adventure

At last year’s Magento Imagine Conference Enterprise Edition v1.14 was released. The biggest announcement from the conference was that the default theme is now fully responsive. This theme is based on...

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Optimizing Google Enhanced eCommerce for Magento

Here at Demac Media, our in-house conversion optimization team specializes in utilizing Google’s suite of analytics and eCommerce tools to ensure that our clients see the best return from their...

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Magento Front End Developer Certification Exam Study Techniques

When the time finally comes to begin preparing for your Magento Front End Developer Certification Exam it can be hard to figure out where exactly to start. Even though I created the Magento Front End...

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A Guide To Using Urls in Magento

In developing web apps, and, more specifically, Magento stores, it is vital to ensure the site is implementing proper urls. Improper use of urls displayed on a page will result in user frustration and...

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Magento Credit Card Payment Methods Demystified

For people who are running a successful business, I have always felt that there is one rule that should surpass them all. “Always make it as easy as possible for customers to give you money.” After...

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How to Create a Magento Data Feed and Where to Use it

Every eCommerce site at one point or another will need a data feed. A data feed is a text-based list of all or some entities of a particular data set that can be found on your eCommerce store. Data...

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9 Magento SEO Tips for Your eCommerce Site

In the growing online marketplace, online business owners are being faced with a double-edged sword. On one hand, they can reach more and more customers each and every day. As more and more people go...

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[Mini Tutorial] Increase Conversion with these Magento Checkout Layout Changes

The usability of your checkout page is one of if not the most important element of your site to pay attention to in order to keep conversion rates up. A lousy checkout experience for your customers is...

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Holiday Code Freeze 101

The holiday season is one of the most profitable periods for overall commerce – retailers selling online and offline. Black Friday, Cyber Monday, holiday countdown promotions and shipping deals all...

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[Mini-Tutorial] Magento + Fishpig: Give Your eCommerce Blog a Face

So, you have a Magento site and a WordPress blog page. At one time it was woeful that these did not work together, then Fishpig came along and saved the day! Now your WordPress posts and author...

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